Busan is the economic and cultural center of southeastern Korea. Its coastline, markets, and festivals make it one of the country’s most dynamic cities.

Our Impression
Busan carries itself as bright and confidently coastal – you feel it in long beaches, in bustling markets, and in the way Korean seaside traditions move at a calm, everyday pace. Layer on waterfront energy, cultural venues, and a steady metropolitan pulse, and the character that emerges is unmistakably Busan.

Did You Know…
Busan’s Jagalchi Market is one of Korea’s most famous seafood markets – a lively waterfront landmark where vendors call out to visitors and fresh catches arrive straight from the boats.